Data shows interactive credit union website designs get better results

first_imgHow to Get More Interaction from Your Credit Union Website DesignStarting a relationship with a simple interaction builds trust. For example, you have a better chance of getting a first date if you suggest lunch rather than propose marriage. Courtesy of onlinedatingnewsletter.comRemarkably, web design and dating follow the same principle: you’re more likely to get engagement (no pun intended)—and ultimately conversions—if you start by asking for smaller commitments. On their first visits, ask your users to do something effortless. For example,  you could gradual engage users by giving them a way to tell you their interests:This is snippet of Yolo FCU’s new homepage design, launching later this year.After you engage users initially, then you gradually move toward something more serious, like asking them to start an application for an IRA.How SpiritofAK.com Gets High InteractionWe wanted to incorporate what we learned from GoodUI’s studies into a credit union website design. So, we talked with Spirit of Alaska FCU about gradual engagement and showed them the studies on GoodUI. They agreed we should create a gradually engaging experience for their new website.As result of our conversations with Spirit of Alaska, we built a snazzy chatbot for SpiritofAK.com and, appropriately, named her Aurora. When users arrive on the homepage, Aurora says, “Hi! I’m Aurora, your new virtual assistant. Is there something I can help you find?”Aurora, featured on the homepage of SpiritofAK.comIf the response comes back, “Yes, please!” then Aurora asks some questions so she can guide the user. Depending on users’ needs (auto loan, credit card, saving account, etc.), Aurora directs them to specific pages. Here is some interaction data for Aurora, June 29 – August 1:Interaction Data – TotalsThis data encompasses all interactions with Aurora on SpiritofAK.com’s homepage. Raw DataTotal Impressions: 27,333 Total Unique Interactions: 923 Total Interactions: 2,006 Performance MetricsTotal Unique Interaction Rate: 3.4% ( 923 / 27,333 )Total Interaction Rate: 7.3% ( 2,006 / 27,333 )Interaction Data – Personalized Homepage ContentThis data is for interactions with Aurora when Aurora personalizes content for users.Raw DataImpressions: 4,142Unique interactions: 414 Performance MetricsPersonalized Content Interaction Rate: 10.0% ( 414 / 4,142 )Analysis of the DataWe don’t know the interaction rate of the average credit union website—and you’d probably have a hard time finding that data—but I guesstimate it is 1% or less based on the fact that the majority of credit union websites use sliders and sliders typically get interaction rates of 1% or less. (Unfortunately, most credit unions have no idea what their interaction rates are. If you know the homepage interaction rate of your credit union website, I’d love to hear about it in the comments!)Assuming my guesstimate of “1% or less” is accurate, Aurora’s Total Unique Interaction Rate of 3.4% and a Personalized Content Interaction Rate of 10.0% means SpiritofAK.com gets 340-1000% more interaction than most credit union websites, depending if content is personalized or not.More Ways to Engage UsersIf want to get more interaction from your credit union website design, a chatbot like Aurora could be a good way to go. But, chatbots aren’t the only way to get more engagement; there’s a lot of room for creativity. What simple questions could your website ask that would help it guide visitors? How can you help members achieve their goals in an interactive way? Think about your membership and how they might respond to the three ideas below. 1. Quizzes On an credit union website we are currently designing, we plan to use quizzes on product pages to help users determine which products are best for them. For example, a quiz titled, “Is our Platinum Visa Credit Card right for you?” If the quiz results show the Platinum Visa Credit Card isn’t the best option for a user, we can direct her (the user) to a credit card that better suits her.If Buzzfeed has taught us anything, it’s that people love taking quizzes. We believe quizzes are a good way to help people evaluate their own qualifications for certain products in a simple way. Tip: If you want to use quizzes on your website, Qzzr would be an easy way to get started.2. Financial Calculators There’s a good chance your credit union website already has financial calculators. If not, you should seriously consider getting some. A calculator is an extremely useful tool for engaging users and promoting interaction. Calculators help users figure out their finances, which brings them one step closer to getting a product from you. Plus, if you have great rates, what better way to show them off? Auto Loan Calculator on hfsfcu.org3. Visual Eye Candy Visual eye candy is naturally engaging because sight is arguably the most well-developed human sense. Check out these super sweet websites:Robby Leonardi’s interactive resumeBeagle, a tool for creating proposalsChile Travel websiteThe BottomlineThe bottomline is that interactivity is the future of credit union website design because interactive websites get more engagement and conversions. There are countless ways to make your website more interactive. Just start small, but get started. 30SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He … Web: bloomCU.com Details The data is compelling: interactive websites get more engagement and conversions. That’s why interactive features are becoming more and more prominent in credit union website design. GoodUI.org published a series of studies from organizations that put interactive features to the test. Inspired by GoodUI’s evidence, we helped Spirit of Alaska FCU launch an interactive website experience in May 2017. A few months later, we now have some interesting data to share.Evidence from GoodUIFirst, let’s look at some of the studies published by GoodUI. Specifically, we’re going to look at examples of websites using “Gradual Engagement.” As the name implies, the big idea behind Gradual Engagement is to get users to immediately and gradually engage with your credit union website design. Based on five studies, Gradual Engagement increases conversions by 20%, on the median.Here’s how GoodUI introduces Gradual Engagement:Instead of asking visitors to sign up immediately, why not ask them to first perform a task through which something of value is demonstrated. During such initial interactions, the product can both show off its benefits, as well as lend itself to personalization. Once users begin to see your product’s value and how they can make it their own, they will then be more open to sharing additional information with you. Gradual engagement is really a way to postpone the signup process as much as possible and still allow users to use and customize your application or product.Example of gradual engagement from GoodUICase StudiesBelow are three case studies from GoodUI. All three studies are A/B tests that show “The Control” on the left and “The Variation with Gradual Engagement” on the right.Test 25: Room Type Choice Before SignupIn “Test 25: Room Type Choice Before Signup,” rather than asking users to sign up right away, the website first asks, “What kind of space are you decorating?” Using gradual engagement in this way increased conversions by 46.0%, from 11.2% to 16.3%. Test 27: Gradual Book CoversIn “Test 27: Gradual Book Covers,” users are prompted to, “Choose Your Book Cover.” In this test, gradual engagement increased conversions by 32.0%, from 15.0% to 19.7%.Test 36: Gradual ReassuranceIn “Test 36: Gradual Reassurance,” the website suggests to users, “See how you can save tons of time with our flexible tool,” then provides an interactive experience that requires user inputs. This gradual engagement approach increased conversions by 20.0%, from 36.7% to 44.0%.last_img read more

Mississippi State Releases Hype Video For Arkansas Game

first_imgA general view of Mississippi State's football field.STARKVILLE, MS – OCTOBER 13: A general view of Davis Wade Stadium during a game between the Tennessee Volunteers and Mississippi State Bulldogs on October 13, 2012 in Starkville, Mississippi. (Photo by Butch Dill/Getty Images)Mississippi State can no longer win the SEC West after a loss to Alabama this past Saturday, but the Bulldogs still have a lot to play for. MSU, at 7-3, still has a chance to post a 10-win season for just the fourth time in school history. The Bulldogs will need to get things started with a strong bounce-back performance against red-hot Arkansas this weekend.Wednesday, the school released a two-minute hype video to tease the contest. Check it out:The Bulldogs and the Razorbacks are set for a 7:00 PM ET kick off.last_img read more

Transas to Provide Fleet Operations Solution to Wilson

first_imgTransas, a Wärtsilä company, has signed a contract to supply a Fleet Operations Solution (FOS) to Norway-based fleet operator Wilson ASA. The FOS creates an infrastructure that includes onboard navigational and communication components to provide enhanced connectivity for business communications and crew services, and access to fleet data from shore-based locations for complete situational awareness.This will be one of the first applications of the Thesis concept within Wärtsilä’s Smart Marine Ecosystem vision.Thesis creates a collaborative environment for ship operations by connecting fleet operations with the ships, the port, and with coastal traffic management, using shared data to increase safety, reliability, and efficiency.Wärtsilä said that this structure is an important element in its vision for future shipping, which uses high levels of connectivity and digitalisation to enable the optimal use of resources, the highest levels of safety, and the least possible impact on the environment.The FOS comprises an intelligent tool kit designed to improve vessel operations, while releasing resources for other work tasks, thereby promoting improved fleet efficiency, safety and compliance.Wilson will also use the Advanced Remote Training for Seafarers (ARTS) module, an e-learning solution within A-Suite with online access to manufacturer approved, type specific training courses for Navi-Sailor ECDIS. This is fully compliant with SOLAS, ISM, and STCW requirements.last_img read more

Pence says US committed to IndoPacific not seeking control

first_imgSINGAPORE — U.S. Vice-President Mike Pence says America has a steadfast and enduring commitment to the Indo-Pacific region but wants co-operation, not control.Pence, who is standing in for President Donald Trump, told a summit of Southeast Asian leaders Thursday in Singapore that “empire and aggression have no place” in the region. The comment appeared to allude to growing Chinese sway in the region and its vast claims in the South China Sea.Pence said, “Like you, we seek an Indo-Pacific in which all nations, large and small, can prosper and thrive – secure in our sovereignty, confident in our values, and growing stronger together.”The meetings of the 10-nation Association of Southeast Nations focus on enhanced trade and security in a region of more than 630 million people.The Associated Presslast_img read more

Alberta still out of climate change accord until pipeline approved Notley

first_imgShe says the province won’t rejoin the plan until the pipeline is approved.Notley says the fight to build the pipeline has just begun and failure is not an option.She says Alberta will hold the federal government’s feet to the fire, but wouldn’t say how the province will do that.“We’ve come too far to turn back now,” Notley said Friday. “Tens of thousands of jobs are on the line. Billions of dollars in revenue for Canadian priorities is on the line. Our international reputation is on the line. Canada’s economic future is on the line. Those are the stakes.”(THE CANADIAN PRESS) EDMONTON, A.B. – Alberta Premier Rachel Notley says the province is still out of the federal government’s climate change accord despite Ottawa’s plans to get the Trans Mountain pipeline expansion approved.The federal government has given the National Energy Board less than six months to redo its environmental review of the pipeline and examine the impact of additional oil tanker traffic off the coast of British Columbia.Notley pulled out of the federal climate change plan, which mandates putting a price on carbon emissions after the Federal Court of Appeal overturned approval of the expansion project.last_img read more

Local farmers to start canola harvest this week

first_imgAs for the peas, Kassian says they will be a bit delayed as they need more sun and time to dry up and mature before they are ready to harvest.According to Kassian, some of the fields were hit hard by the unfavourable weather as some had wet spots and even crops knocked down.Environment Canada is calling for mostly warmer temperatures and sun this week, with a chance of showers on the weekend. FORT ST. JOHN, B.C. – With the amounts of rain experienced for most of the summer in Fort St. John and surrounding areas, it looks like farmers are now getting a break in the weather.Kelly Kassian, manager of Viterra in Fort St. John, the crops and fields were affected by the steady rain but are now ready for harvest, starting on canola by the end of this week.“They didn’t mature as fast as we wanted them to because of all the rain and everything but they’re coming along now. We should have some canola start getting swathed down by the end of this week.”last_img read more

Swimmers earn spot on US National Team

The red, white and blue are getting a little help from the Scarlet and Gray.Ohio State swimmers Elliot Keefer and Tim Phillips have been named to the U.S. Men’s National Team, and will compete in the 2010 Pan Pacific Championships in Irvine, Calif., on Aug. 18-22. OSU is the only university to boast two undergraduate swimmers on the U.S. team.“Representing Ohio State here is just awesome because there aren’t a lot of Big Ten schools there, so representing Ohio State and the Big Ten on the national stage is awesome,” said Keefer, a senior from Loveland, Ohio. “And it doesn’t get any better than representing your country.”The two Buckeyes made the U.S. Team for their performances at the 2010 ConocoPhillips U.S. National Championships in Irvine last weekend. Keefer placed third in the 200m breaststroke and Phillips placed third in the 100m butterfly.Qualifying for the U.S. Team now gives them a chance to join an even better team, as they are close to making the 2012 U.S. Olympic team. Both will be headed to London if they improve to second place on their strokes at the 2012 Olympic Trials.“It’s going be tough,” Keefer said. “It’s going to be a lot of training but I’m hoping to keep dropping my times. I’ll just keep working my way up, making baby steps and make my way up with the best guys there.”The Pan Pacific Championships will be the first international competition for Keefer, who won the Big Ten Conference Championship in 2010 for the 100m breaststroke, and was a three-event All-American at the 2010 NCAA Championships. Phillips has competed internationally on three Junior National Teams in 2008 and 2009, but he believes being on the U.S. Team will top those experiences.“It’s a feeling that you can’t describe,” said Phillips, a sophomore from Vienna, W. Va. “I’m assuming it’s a lot better than what it’s been like on the Junior Team because now I’ll be competing for the big National Team, and I feel like it’s going to be an experience out of this world.”Phillips was an All-American in four events as a freshman, and was the Big Ten runner-up in the 100m butterfly in 2010. Although the 2012 Olympics will coincide with his junior year at OSU, he remains undecided on his plans for that year.“I’m going to see how this summer and next summer go and make a decision on what my junior year will be school wise,” Phillips said. “I may take a year off to train, but I’m really not sure. It’s a couple years out and I haven’t discussed that yet.”Keefer and Phillips are still in Irvine with the U.S. Team. As they prepare for the Pan Pacific Championships, OSU swimming coach Bill Wadley is excited about their upcoming events.“This is the opportunity of a lifetime for these young men, and it’s just a great thrill for me as a coach to be able to support and help encourage them to reach this level of excellence,” Wadley said. “They’re extremely coachable, talented young men who’ve come a long way, not just in one year, but over several years.”Aside from being teammates, the two have been close friends ever since Phillips went to live with Keefer during the summer of his freshman year. Despite only being a sophomore, Keefer expects Phillips to help him lead the Buckeyes this season.“Tim and I have a great friendship,” Keefer said. “He’s a very talented individual who’s going to have so much experience at a younger level. He’ll be able to lead as a younger teammate as well and help support what me and other seniors have to do this year.”The team will need leadership from both of them after graduating 12 seniors from last season’s Big Ten Conference Championship team that finished in ninth in the NCAA Championships. “It will be a little bit of a rebuilding year, but we definitely have enough talent to do it,” Keefer said. “My job will be to lead and drive the troops toward that goal and get a top ten finish in NCAA [Championships].”Although they have their work cut out for them, Wadley knows Keefer and Phillips have the right attitude and dedication to not only to lead OSU next year, but also to accomplish their goals for international competition.“They give it up in practice,” Wadley said. “I can’t tell you the last time I had to tell them to work harder. They’re just the kind of young men that are self-motivated, self-driven and love what they do.” read more

Jared Sullinger to leave Ohio State for NBA Draft

Jared Sullinger is heading for the NBA. Sullinger announced Wednesday that he plans to forego his final two seasons of collegiate eligibility and enter the NBA Draft during a press conference at the Schottenstein Center. “I sat down with my family and we pretty much came up with the decision and I think it’s best for me to try to go at it at the next level,” Sullinger said. “And also, I wouldn’t do anything to hurt this program or any of the guys that’s a part of this program. I just thought it was best for me to (go pro).” OSU coach Thad Matta said it was time for Sullinger to head to the NBA. “I’ve always said he’s one of the most intellectual players I’ve ever coached,” Matta said. “The timing is definitely right.” The announcement comes just four days after OSU’s NCAA Tournament run ended with a 64-62 Final Four loss to Kansas Saturday at the Mercedes-Benz Superdome in New Orleans. After the loss, Sullinger said he had not made a decision on his NBA future and did not set a timetable for announcing the decision. ESPN.com writer Chad Ford lists Sullinger as the No. 10 player on his ranking of the top 100 collegiate prospects. The player could become the seventh first-round NBA draft choice produced by OSU coach Thad Matta. During his two seasons in scarlet and gray, Sullinger started 73 of the 74 games he played, the now-former sophomore forward scored 1,282 points, hauled in 717 rebounds and tallied 59 blocks while also dishing out 89 assists. The Buckeyes won 65 games during his two seasons at OSU, earning the team the No. 1-overall seed and a No. 2 seed in the 2011 and 2012 NCAA Tournaments, respectively. OSU also claimed the outright 2011 Big Ten regular season championship, the 2011 Big Ten Tournament Championship and a share of the 2012 Big Ten regular season title. Sullinger received Associated Press First-Team All-American honors in consecutive seasons at the Schottenstein Center. Sullinger also racked up the 2011 Big Ten Freshman of the Year, as well as selections to the 2011 and 2012 Big Ten All-Tournament team. OSU sophomore forward Deshaun Thomas, who is suspected by some to be considering an NBA future as well, also would not set a timetable for the future of his basketball career after the Buckeyes’ loss to the Jayhawks. From his Twitter account, @DT1UpNComin, Thomas tweeted Wednesday at about 1:20 p.m.: “Got time.”   Matta said he is in the process of gathering information from NBA teams to help Thomas make the best decision. Stay tuned to The Lantern for more. read more

Mbappe reveals secret injury at World Cup

first_imgKylian Mbappe was so important for France at the World Cup that they even hid the fact that he had a back injury in their semi-final game against Belgium and even in the final against CroatiaThe 19-year-old capped off a sensational campaign at Russia by being awarded the Young Player prize and scoring his fourth goal of the World Cup in France’s 4-2 win over Croatia in the final of the competition at Moscow to lift the famous trophy for only the second time in their history.But it turns out that things could have ended very differently, especially where Mbappe was concerned, with the teenage forward now revealing that he hurt three vertebrae in his back while collecting his belongings as he made his way into the shower.However, instead of leaving him out of the games, the French squad made every effort to hide the problem from their opponents and continued to rely on Mbappe.“The most important thing was making sure that our opponents did not find out,” said Mbappe, according to ESPN.Revealed: Florentino Perez’s plan to sign Kylian Mbappe Tomás Pavel Ibarra Meda – September 12, 2019 According to a report from ‘El Chiringuito’, Florentino Perez revealed his plans to sign Kylian Mbappe from PSG next season.We all knew this was…“They could have taken advantage of that and targeted this sensitive area. The players and the staff kept it hidden — even for the final.”The Paris Saint-Germain star had been accused of “arrogance” for stating his confidence that France would emerge victorious in the World Cup.“Being honest, it was in my mind for some time,” he said.“For me, from the beginning, I was convinced that we had everything that we needed to go all the way.“I said it before the World Cup started and some saw it as arrogance — it was simply my conviction. I came for the trophy and I left with it — I was programmed to win.”last_img read more

Marco Silva not worried by £50m Richarlison fee

first_imgEverton manager Marco Silva has squashed suggestions that the club overpaid for Richarlison this summer.The Brazilian winger was Marco Silva’s first signing as Everton manager after he joined from Watford last month in a transfer deal that could rise to the tune of £50m.Everton were criticised for paying such a hefty sum for a player shy in front of goal. Richarlison has not scored since November, but Marco Silva used Jordan Pickford as an example.The goalkeeper joined the club for £30m last summer and did so well to become England’s number one at the World Cup. He used Jordan Pickford as an evidence that such risky and expensive deals can prove to be value for money in the long run.“I can speak to you about what happened one year ago when we took Jordan Pickford and everyone was talking about it at that moment,” Marco Silva told reporters.Premier LeaguePremier League Betting: Match-day 5 Stuart Heath – September 14, 2019 Going into the Premier League’s match-day five with a gap already beginning to form at the top of the league. We will take a…“Now no-one is talking about his value. The value the club paid to take him here is normal in football. The market now is really difficult.”“If the player will perform well and do the best to achieve our goals at the end no one will speak about the price.”Richarlison is likely to make his Everton debut for Everton against Wolverhampton Wanderers on Saturday evening.last_img read more