Everyone’s goal is to have as many returning guests as possible and who positively recommend our accommodation, because it allows us free marketing without the cost of advertising and commission booking portals. It’s imperative, to have regular guests who keep coming back, right? If the presentation is different from reality, the prevailing feeling is that the guests have been deceived, that they have falsely presented themselves and that they have not received value for the money they expected and which was presented by you after all. And we all know that it is at least three times harder and more expensive to bring a dissatisfied guest back. In the beginning you have a negative experience, which you will find very difficult to correct. The market is always the best regulator, and today the offer is much higher than five or more years ago, and guests have a choice. Those who are credible, have confidence and positive reviews, they are first time, and the rest on a well-deserved scale of performance. And we all make a living from reviews, right? On the other hand, it would be wise for your goal to be to raise the level of enthusiasm to a higher level. Don’t reveal all the trump cards, let some detail and trump card surprise them even more. This is how you deliver the service beyond expectations and promises. Let your goal be to exceed their expectations. Which again multiplies the positive level of enthusiasm, which the guests will reward with their positive review and turn into your ambassadors. Today, it is clear to everyone, I sincerely hope, that quality photography and video make a difference and are an integral part of sales and your identity. Don’t forget how we create the story around our accommodation, not the guests. We send an invitation for action, ie we invite guests to be accommodated with us. Word of mouth marketing has always been and always will be the best advertisement. Of course it is a long-term process, but certainly the best jobs concept and long-term sustainable. Let’s say a plastic example, if the picture shows a table decorated with a decorative tablecloth and flowers, such a room must also welcome the guest. Is it? But what when guests come and the decoration is not as in the picture, but much poorer or worse. What when guests wake up and get a “cold shower”? And here we come to a big problem – credibility or a false image.
Photo: Pexels.com However, the topic of this article is the shooting of promotional photos and videos, ie their authenticity in the field. One of the common and main problem is that in a photo or video everything is full of life, and in reality it is often one opposite story. If we tell a “fake” or fake story, which may at first with excellent production and marketing bring visitors / tourists to your accommodation or destination, but when they see that the picture and reality do not tell the same story, they will be disappointed. And that “big time”. First, we have high expectations at the start, which is great, and on the other hand if we disappoint them the negative footprint is even stronger. Yes, you must have a website, as a confirmation of the seriousness and confirmation that it is not some “fake” accommodation, as well as a continuation of the story in promoting the destination and your accommodation, whether through a blog or through tips on what to do and experience in the destination. On the other hand, it is inadmissible for hotels today to talk about the importance of the website at all, and it is becoming more and more important because the focus is on increasing direct booking. If the hotel’s website is not modern, in the online world, guests immediately cross it out. Today, more than ever, the focus is on the promotion of the destination, rather than the hotel itself, but on another occasion. It’s like a quality website, your ID and the first proof of credibility and seriousness. Also, quality photos will always attract attention rather than photos taken with a mobile phone or a person who does not have an eye for the same, ie the accommodation will be booked much sooner if there are professional photos. Because as usual, if someone “encounters” your ad on the Internet or sees your accommodation on Booking.com, they will first go to the website to see the “seriousness” and quality and what you offer in addition to accommodation. If you have a bad website the enthusiasm drops and attention is lost i.e. the attention goes to the other. Here is the answer to the question of whether renters should have a website. Today, the technology allows us top quality images and videos, where of course a professional photographer pays attention to every detail, we add and refine the space with various details and objects, as well as video with some effects. We try to get a perfect composition, we play with the position of artificial light, later we embellish materials in post-production with image or video editing programs, we embellish materials and add “make-up” to finally get the best look or perfection through photography or video. Material that will attract attention and show our seriousness. Of course, today it is pointless to talk about the need for the service of a professional photographer, that is imperative and standard. Exceed the expectations of your guests.
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