Why did Northwood withdraw circular that used commonly-used Rightmove data?

first_imgHome » News » Agencies & People » Why did Northwood withdraw circular that used commonly-used Rightmove data? previous nextAgencies & PeopleWhy did Northwood withdraw circular that used commonly-used Rightmove data?Move comes after complaint to ASA about Xmas traffic spike claim15th February 20170755 Views Franchise network agent Northwood GB, which was acquired by rival Belvoir in June last year, has been reported to the Advertising Standards Authority (ASA) for making an unsubstantiated claim in a circular it distributed to clients, even though the information is widely available elsewhere.Northwood had stated within it: “Did you know that between Christmas Day and 1st working day in January last year Rightmove had a 195% increase in their visits to their website”.The complainant challenged whether this claim could be substantiated and, after the ASA contacted Northwood, was told the circular had been withdrawn and the matter was resolved informally. Links to the circular on the company’s Facebook page have also been taken down.“We told them to ensure in future, they held robust substantiation information for any claims made in their advertising,” the ASA said.Northwood’s reluctance to substantiate the claim is odd, given that the ‘195% increase’ statistic has been repeated in several local newspapers including the Hampshire Chronicle, and is therefore likely to have been based on a Rightmove press release.Also, Northwood is not the only agent in the UK to have repeated the ‘195% increase in visits’ claim. Hamptons International (see left) and Chestertons have used the same information on their websites, as has Welsh agent Peter Allan, Lincolnshire-based HE Lettings, Mann Countrywide in Rainham, Surrey Lets, Roy Brooks and dozens more.Rightmove Northwood ASA February 15, 2017Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more