Foynes air show to highlight Limerick aviation legacy

first_imgTwitter FOYNES is set to stage one of Ireland’s most spectacular air shows in July when a historic moment in the Limerick port’s remarkable contribution to global aviation will be celebrated.Toaiseach Enda Kenny will be among the many who will flock to the West Limerick town on July 5 and 6 as it celebrates the moment 75 years ago that the Pan American Airways ‘Yankee Clipper’ flying-boat made history with the first commercial transatlantic crossing to Foynes.Sign up for the weekly Limerick Post newsletter Sign Up The Foynes/Shannon 75th Anniversary Airshow will be a key element of a weekend tribute to the airmen who crossed the Atlantic on the historic flight.Air travel in those days was the preserve of the elite, as illustrated by the $675 fare – estimated to be the equivalent of over $11,000 (over €8,000) today – for a return ticket on the early flights into Foynes.It took anything from 20 hours to reach Foynes from New York, via Newfoundland with passengers including members of the royal families, movie stars, military personnel and politicians.The inaugural passenger flight to Foynes was largely used as a promotional opportunity with the passenger list dominated by media and Pan Am representatives.This historic moment at the then ‘Shannon’ Airport will be celebrated with the family festival, which will run on Saturday and Sunday July 5 and 6 and will also double as the 25th anniversary of the opening of Foynes Flying Boat Museum.The celebrations were officially announced at the weekend at Shannon Airport to coincide with yet another key milestone for aviation on the estuary – the 75th anniversary of the first aircraft, the Irish Air Corps Aero Anson A43, landing at Rineanna, which is now Shannon Airport.The high point of the July festival will be a three-hour airshow on Sunday, July 6 when over 20 acts from Ireland, the UK and Europe are booked to appear and Taoiseach Enda Kenny will unveil a plaque to all who used the Foynes Air Base.The festival will also include a dare-devil display at dusk on Saturday by the UK based Breitling Wing Walkers as well as a Sky Pyro Show and a fireworks display over the river and harbour.Shannon Airport Chairman Rose Hynes said the 75th anniversary was not just significant for Shannon and Ireland but for aviation internationally.“The name Shannon is recognized and respected across the world of aviation as it has such a pivotal place in the history of air-travel. It was the first European gateway for transatlantic flights and so much history also followed.Flying Boat Museum Director Margaret O’Shaughnessy said the anniversary weekend would be one to remember.“Foynes and Shannon Airport are the home of Irish aviation. The history we have is second to none here in Ireland and has few rivals internationally.We have kept our aviation history alive here to this day with the Foynes Flying Boat Museum, which is also celebrating its birthday on the same weekend.”“For the first time in 70 years, the control tower at Foynes will be active again. We will have thousands here on both days but huge crowds, in particular, for the air show,” she said.During the late 1930’s and early 1940’s, Foynes hosted many politicians, dignitaries and royalty, among them Charles Lindberg, John F Kennedy, Eleanor Roosevelt, Bob Hope and Ernest Hemingway. Gracie Fields was even known to have sang quayside for staff. Beyond the neon runes Beyond the neon runes Limerick an ‘outstanding example of a city and its people that has fought back’ Advertisement WhatsApp TAGSair showBob HopeCharles LindbergEleanoe RooseveltEnda KennyErnest HemmingwayfeaturedFOYNES Flying Boat Museumfull-imageGracie FieldsJohn F KennedyMargaret O’ShaughnessyMusic LimerickShannon airportYankee Clipper Previous articleLimerick FC unable to stem Dundalk tideNext articleCurran pays tribute to Limerick manager and fans Editor Printcenter_img RELATED ARTICLESMORE FROM AUTHOR NewsFoynes air show to highlight Limerick aviation legacyBy Editor – May 18, 2014 1464 Beyond the neon runes Beyond the neon runes Facebook Email Linkedin Limerick festival funds windfalllast_img read more

Anatomy of the marketing department – biggest challenges for credit unions

first_imgCodigo’s recent report surveyed over 250 banks and credit unions to get an in-depth look at how recent banking trends have affected today’s financial marketing department.  Among the many topics addressed by the report, a look at the biggest challenges marketing departments are facing today was an interesting one. 70% claimed their biggest challenge was attributed to a lack of people or budget — 42% said they faced a lack of departmental resources, while 28% said budget constraints would be the thing to overcome this year.Is technology partly responsible for this reported lack of human and financial resources? Today, smartphones and tablets are a part of everyday life. According to Pew Research Center, 64% of all Americans own a smartphone. Neilson reports that, on average, Americans spent 60 hours per week consuming content across internet-enabled devices. Those numbers in mind, marketers have evolved their strategies to include the media avenues of our modern age.  As more resources are allocated to mobile and online interactions, marketing departments must decide the best way to handle the additional workload and expense.Additionally, Business Insider reports that Americans spend more time on social media than any other major Internet activity, providing institutions a 24/7 pathway to communicate with customers.  The ever-growing social media population is creating a need for institutions to employ a Social Media specialist or reallocate current employee responsibilities to manage the institution’s social presence.  Codigo’s report revealed that roughly one-in-five institutions currently has a Social Media specialist on their marketing team.As technology paves the way for new, cost-effective methods to market to the masses, an institution’s marketing personnel and budget will continue to be stretched and reallocated until the perfect mix is found. The report indicates slight growth in internal headcount, but the majority of respondents looked for help beyond the institution’s walls in order to manage the numerous marketing channels in today’s competitive landscape.Codigo’s report says 68% of institutions use a marketing agency, and more than half allotted up to 25% of their total marketing budget to pay for the help. The top three activities reportedly outsourced to agencies are print advertising (40%), direct mail (37%), and in-branch merchandising (32%). Codigo also uncovered that three out of four institutions keep social media in house. Is it safe to say institutions are deciding to outsource traditional marketing activities to allow internal employees time to focus on online channels? Perhaps this trend could be attributed to the fact that institutions want total control over how their brand is represented online.What is your marketing department’s biggest challenge this year? What, if anything, does your department outsource to a marketing agency? Share your experiences below. 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Matt Deaton Matt Deaton is the Marketing Manager at Codigo, a Louisville. KY-based technology company that develops retail engagement tools such as digital signage, interactive kiosks, and on-hold messaging. Codigo has served … Web: www.gocodigo.com Detailslast_img read more