Promotional Photos Vs. reality. How authentic are your photos in the online world with the real situation?

first_imgEveryone’s goal is to have as many returning guests as possible and who positively recommend our accommodation, because it allows us free marketing without the cost of advertising and commission booking portals. It’s imperative, to have regular guests who keep coming back, right? If the presentation is different from reality, the prevailing feeling is that the guests have been deceived, that they have falsely presented themselves and that they have not received value for the money they expected and which was presented by you after all. And we all know that it is at least three times harder and more expensive to bring a dissatisfied guest back. In the beginning you have a negative experience, which you will find very difficult to correct. The market is always the best regulator, and today the offer is much higher than five or more years ago, and guests have a choice. Those who are credible, have confidence and positive reviews, they are first time, and the rest on a well-deserved scale of performance. And we all make a living from reviews, right? On the other hand, it would be wise for your goal to be to raise the level of enthusiasm to a higher level. Don’t reveal all the trump cards, let some detail and trump card surprise them even more. This is how you deliver the service beyond expectations and promises. Let your goal be to exceed their expectations. Which again multiplies the positive level of enthusiasm, which the guests will reward with their positive review and turn into your ambassadors. Today, it is clear to everyone, I sincerely hope, that quality photography and video make a difference and are an integral part of sales and your identity. Don’t forget how we create the story around our accommodation, not the guests. We send an invitation for action, ie we invite guests to be accommodated with us. Word of mouth marketing has always been and always will be the best advertisement. Of course it is a long-term process, but certainly the best jobs concept and long-term sustainable. Let’s say a plastic example, if the picture shows a table decorated with a decorative tablecloth and flowers, such a room must also welcome the guest. Is it? But what when guests come and the decoration is not as in the picture, but much poorer or worse. What when guests wake up and get a “cold shower”? And here we come to a big problem – credibility or a false image. center_img Photo: However, the topic of this article is the shooting of promotional photos and videos, ie their authenticity in the field. One of the common and main problem is that in a photo or video everything is full of life, and in reality it is often one opposite story. If we tell a “fake” or fake story, which may at first with excellent production and marketing bring visitors / tourists to your accommodation or destination, but when they see that the picture and reality do not tell the same story, they will be disappointed. And that “big time”. First, we have high expectations at the start, which is great, and on the other hand if we disappoint them the negative footprint is even stronger. Yes, you must have a website, as a confirmation of the seriousness and confirmation that it is not some “fake” accommodation, as well as a continuation of the story in promoting the destination and your accommodation, whether through a blog or through tips on what to do and experience in the destination. On the other hand, it is inadmissible for hotels today to talk about the importance of the website at all, and it is becoming more and more important because the focus is on increasing direct booking. If the hotel’s website is not modern, in the online world, guests immediately cross it out. Today, more than ever, the focus is on the promotion of the destination, rather than the hotel itself, but on another occasion. It’s like a quality website, your ID and the first proof of credibility and seriousness. Also, quality photos will always attract attention rather than photos taken with a mobile phone or a person who does not have an eye for the same, ie the accommodation will be booked much sooner if there are professional photos. Because as usual, if someone “encounters” your ad on the Internet or sees your accommodation on, they will first go to the website to see the “seriousness” and quality and what you offer in addition to accommodation. If you have a bad website the enthusiasm drops and attention is lost i.e. the attention goes to the other. Here is the answer to the question of whether renters should have a website. Today, the technology allows us top quality images and videos, where of course a professional photographer pays attention to every detail, we add and refine the space with various details and objects, as well as video with some effects. We try to get a perfect composition, we play with the position of artificial light, later we embellish materials in post-production with image or video editing programs, we embellish materials and add “make-up” to finally get the best look or perfection through photography or video. Material that will attract attention and show our seriousness. Of course, today it is pointless to talk about the need for the service of a professional photographer, that is imperative and standard. Exceed the expectations of your guests.last_img read more


first_imgShaun Mc Shane earned a draw in a cracking encounter with Newcastle boxer John Green at the Ravenscraig Sport Facility in Glasgow last night. Shaun Mc Shane was involved in a titanic struggle with English fighter John Green.In what was a cracking fight from start to finish, neither boxer took control of the fight, and instead both fighters traded punches throughout the contest.Mc Shane was cheered on by a large and boisterous number of fans who were out in force to support the popular Rosses pugilist. The large crowd in attendance got full value for their money, in what was an utterly absorbing contest.In the end up there was nothing to choose between the two fighters and the final decision was a draw.Although many in the crowd felt Mc Shane had narrowly shaded the contest.Mc Shane posted on his Facebook timeline, “Well people that was a great war, 4×3 toe to toe. “Ref scored it 38/38 a draw, I did knick it by a round, but you know what no one lost in that fight because we fought our hearts out.“Fair play to my opponent John Green, a tough cookie.“Wee break now thank god, and thanks to all who came and supported me, very much appreciated.ROSSES BOXER MC SHANE EARNS A DRAW IN TITANIC TUSSLE WITH ENGLISH OPPONENT was last modified: June 7th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:boxingnewsrossesShaun Mc ShaneSportlast_img read more

Donegal stage stars scoop AIMS awards

first_imgTwo members of the prestigious Donegal Youth Musical Theatre have won top titles at the Association of Irish Musical Societies Awards 2019. Séimi Campbell and Eavan Gribbin celebrated major successes at the awards ceremony on Saturday night. Artistic Director of DYMT Séimí Campbell won Best Director award in the Sullivan Section for Jesus Christ Superstar in An Grianan Theatre Letterkenny last summer.  Séimi Campbell- Jesus Christ Superstar- Donegal Youth Musical Theatre, Letterkenny, winner of the Best Director award Sullivan Section at the annual AIMS (Association of Irish Musical Societies) in the INEC Killarney at the weekend receiving the trophy from Seamus Power, President, AIMS left and Rob Donnelly, Vice-President.Photo: Don MacMonagle – macmonagle.comEavan Gribbin won of the Best Stage Management Sullivan Section for her work on the production.Donegal Youth Musical Theatre- Jesus Christ Superstar- Eavan Gribban winner of the Best Stage Management Sullivan Section award at the annual AIMS (Association of Irish Musical Societies) in the INEC Killarney at the weekend receiving the trophy from Seamus Power, President, AIMS left and Rob Donnelly, Vice-President.Photo: Don MacMonagle – macmonagle.comOver 1,500 people attended the glamorous AIMS awards ceremony in the INEC Killarney, where winners were announced by MC Fergal D’Arcy.Celebrations continued long into the night and early into the morning as the sun set on another AIMS Awards Weekend.Donegal stage stars scoop AIMS awards was last modified: June 17th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:AIMS awardsDonegal Youth Musical Theatredymtlast_img read more

Is Your Drinking Water Safe?

first_imgIs There Lead in the Water of Your Green Building?Should You Worry About PFOA in Your Water?Water Risks Higher in Green Buildings, Report FindsStudy Finds EPA Lax in Protecting California WaterPiping as PoisonEPA Looks at Fracking Risks to Water By SUSAN BOSER and DIANE OLESONAmerica’s drinking water infrastructure is aging and in serious need of modernization. Pipes are overdue for replacement, and water and wastewater treatment systems need upgrades to deal with new classes of pollutants. Changing a drinking water standard or adding a new substance to the list of contaminants regulated by the Environmental Protection Agency is time-consuming. Some water systems are having problems meeting current standards, much less upgrading to meet new requirements.A 2017 Gallup poll found that 63 percent of Americans worry a great deal about drinking water pollution. And a recent report from the Natural Resources Defense Council, “Threats on Tap,” suggests that they have good reason. According to the report, community water systems — public systems that serve cities and towns year-round — registered more than 80,000 reported violations of the Safe Drinking Water Act in 2015.As water resource educators with Penn State University’s Extension service, our role is to educate the public using research-based information. Most of our work is focused on private water systems — mainly wells and springs, which are used by over 15 million U.S. households. These private systems share many of the critical concerns about public systems addressed in NRDC’s national report. Critical contaminantsBacterial contamination threatens public and private water supplies. It can happen at the source, during water treatment — especially as systems age — or in the piping systems that deliver water to customers.Public water systems are required to disinfect water and maintain a secondary level of disinfectant throughout the system to ensure that water delivered to homes is safe. Leaky supply lines cause several types of problems. First, they waste treated water. Second, they can lower water pressure in the system. When this happens, untreated water can seep in, contaminating water that has already been treated.High-quality construction and maintenance are crucial for private water systems too. We have seen systems that lacked a watertight well cap, allowing insects or surface water to enter the well. Some wells have cracked casings enclosing the well bore hole, or no casing at all, which can allow polluted runoff to contaminate water in the well. When private septic systems fail to properly treat wastewater, bacteria from the wastewater can contaminate the landowner’s private well, and may reach aquifers serving other nearby wells and municipal systems.The water supply crisis in Flint, Michigan has brought new attention to lead contamination and other impacts associated with corrosive water. Similar problems exist in other private and public systems. Most lead contamination comes from supply lines to the home or lead solder in pipes and fixtures within the home.We receive calls from homeowners concerned about lead in both public and private water supplies. If their home was built before lead solder was banned from plumbing systems in 1991, we recommend testing their water. Clean water and proper sanitation have greatly improved life expectancy in the United States over the past 150 years. Now, however, we see an urgent need to upgrade water infrastructure, and to update regulations, enforcement and public education about drinking water safety. With many public and private water systems across the nation aging and under stress, it is important for everyone to understand the risks associated with drinking water contamination, and to know how to take simple steps such as having their water tested if they suspect there may be a problem. The authors are extension educators with Pennsylvania State University. This article was originally published at The Conversation.center_img RELATED ARTICLES Monitoring and testing are crucialWe can treat only what we monitor. Over the years, Penn State Extension’s research has found that fewer than 50% of private water system owners have ever had their water tested. Although we work to educate private water system owners about their responsibility to monitor their water, and recommend testing it annually, many owners only do so when they are concerned about their water’s appearance or taste.Monitoring is just as critical for public water systems, on a much larger scale. The Pennsylvania Department of Environmental Protection has proposed new fees, at EPA’s urging, to pay for hiring more inspectors for public water systems that serve more than 10 million residents. This is a step in the right direction but a drop in the bucket compared to current needs.Protecting source waters and preventing contamination in the first place is even more cost-effective than hiring new inspectors. Pollution is much easier to contain at the source than when it is detected downstream or has already contaminated drinking water supplies.Safe drinking water is a critical resource. The United States needs to invest in infrastructure, public education, source water protection, regulation and monitoring for new contaminants to keep water flowing to a thirsty nation. Land use and source water protectionDelivering clean drinking water starts with protecting sources, including groundwater and surface rivers and lakes. Many water quality problems that we see in Pennsylvania are based on local land uses. Nitrates from agriculture and development are a particular problem in water wells in the southeast and south-central parts of the state. Exposure to nitrates in drinking water can cause health effects, especially in infants, inhibiting their blood’s ability to carry oxygen.Fertilizer from farm fields, lawns and gardens contributes large amounts of nitrogen to surface and groundwater. Nitrates are very water-soluble and readily move across the land and into groundwater. Pesticides and herbicides do the same if they are not properly applied. Homes in rural areas that use septic systems can also release nitrates if the systems aren’t working properly.In western Pennsylvania, unconventional shale gas drilling has become a major industry since 2009. In late 2016 EPA published a report on how these operations can affect drinking water. Many homeowners near drilling operations are proactively testing their water supplies to get a baseline reading of their well water quality.When land uses change — for example, energy operations move in, or a farm is sold and developed — nearby residents frequently take a closer look at their source water and watch for impacts within the watershed supply area. Households that use well water face some unique challenges. EPA does not regulate private water supplies. Pennsylvania does not have statewide well construction standards, and only a few municipalities regulate water testing or construction. In general, homeowners with private water systems are solely responsible for testing their water and installing any necessary treatment equipment to correct problems.We always tell well owners not to apply or dump anything within 100 feet of their well that they don’t want to drink, since this area supplies most of the water to their well. On a larger scale, the same advice holds true for public water supplies.Some communities are creating source water collaboratives to monitor drinking water supplies and address problems. For example, the River Alert Information Network is a regional water protection program in the Ohio River basin in southwestern Pennsylvania and northern West Virginia. This network of public water systems has set up a real-time monitoring network that can notify drinking water supply intakes downstream of contamination that may be flowing in their direction.last_img read more