Dong Hewen by Baidu stop talking about the length and brand of domain names

in March 31st, Baidu has, ah, announced the closure, which means that Baidu’s C2C attempt failed. I just looked at the date and didn’t confirm it until April 1st. Internet without God, regardless of any level of big brothers have made mistakes, there are ah, there are many reasons for failure, here I discuss its brand and domain name.

some of the Internet gangster, to achieve a certain level, the length of the domain name is very sensitive (why is some, the second half will have a feeling only), short domain name to show the strength of enterprises, so in the choice of domain over the pursuit of short, would rather give up some good brand specific meaning, and the pursuit of short name. In fact, Baidu did C2C have a lot of good names to choose from, but because of the pursuit of a short choice of youa.com. The domain name is only 4 letters, very short indeed, but the meaning of his corresponding Chinese brand "yes" is rather awkward. This time, ah, the closure, I read a large number of users comments, have mentioned the name of their resentment and confusion, you can see that this name is a failure.

more classic script is A and B street meet:

A: nice clothes. Where did you get it,

?

B: Yes,

!

A: I know which websites are on the Internet,

B: Yes,

A: I know, but where exactly is it,

?

B: Baidu has it,

!

B: I know that Baidu can check, then I Baidu search what ah?

A:… No words, forget it, you go to Taobao to buy

B: earlier said,

!

this communication ended in failure, in real life, this example is constantly staged, you can imagine how many of the original loss of their own users. Baidu can through its own search engine to the user to guide ah, but it can not control the user’s own mouth. Through the rapid development of SNS and micro-blog, we can know that the spread of Internet folk is of vital importance to the popularity of websites. To a station brand, if there is no communication, and how to grow? So, a website, the most important position of a memorable, easy to understand the meaning of the brand, the domain name is far more important than the length.

I remember a few years ago, had to fight four domain name domain name is not too long, not refuse and discuss this domain name, I did not participate in the debate, because I was already used 10 letter 4 spell domain name site, and earn N gold, let the practice to test the truth, why empty talk. Earn real money you said is not the domain name? Or that sentence, meaning the king, the domain name and the brand is to let users remember your domain name into the street billboards, passers-by can tell at a glance what is the web site domain name, and if you can, that is gifted with an extraordinary retentive memory? A good domain name, have nothing to do with his length. If you can’t remember or can’t define the business, then the advertising fee is >

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