Actual combat 1 minutes analysis of the target crowd portrait flow chart

In

‘s previous article, we have analyzed in detail how important it is to locate our target population, and what follows is how to target our target audience,

?

 

the location of the target population "appearance" is from your target customers who find some common characteristics, such as age, hobbies, level of education, living environment, economic income and so on! Based on these features, we can quickly in Daqian networks in the world to find them, and then targeted to solve them pain point;

not much to say, and then we put on dry, first to share a summary of my accurate positioning of the target customer portrait of the flow chart for everyone:

 

below to explain the flow chart above:

1, first of all we have to list the main advantage and selling point of the product itself, here we take weight-loss products as an example, then the weight loss product features and advantages can be listed as: Slim Fast, pure natural plant extract, authentic origin, mechanism of weight loss without side effect, no injections do not take medicine conveniently, does not rebound, free trial celebrity, use the real case, the media recommendation,

certification information!

2, starting with strengths and selling points, let’s think about two things: what are the products that help users solve the problem? How can we find empathy on the emotional side of the user, or how about losing weight:

A, customer concerns: too fat, unhealthy for the body, many weight loss products have side effects, afraid of rebound, afraid of being cheated…

 

B, emotional resonance: women want to become beautiful, eager, in front of girlfriends no face, can not find a boyfriend, and have an impact on the cause of the purchase of clothing, there is no suitable size, inferiority complex, hate themselves…

 

3, for the above user pain points and emotional resonance extension, positioning the target population has attributes. Here are four ways to refer to: self assumption (brainstorming), asking friends, user feedback, and finding material online. It sounds abstract, and we’ll give you an example:

A, self assumption: simply ask yourself questions, through a variety of assumptions to determine what kind of group will be summed up by the above difficulties and anxiety, we can go to the hypothesis, from multiple perspectives such as personality, age, education, region, hobbies, love browsing website, work, income, idol worship, leisure activities, such as:

 

Assuming a

(age): what age women are particularly concerned about their body? Should be like love or want to fall in love, postpartum body fat middle-aged women.